What Does The Future Hold?

Sometimes, when a new invention comes out, people think how crazy it is, how it will never take off, and perhaps how unnecessary it may seem. The other times, people think “How could we have lived without it”?

I received a phone call yesterday morning saying, “Did you know Amazon will hire someone to go grocery shopping for you, and deliver in two hours to your door”? Would you categorize this as unnecessary, or crazy to have lived without? I think it seems a little over the top, but perhaps for the extra busy bee…

If you take a step back, didn’t inventions used to stem from a product addressing a need in society? A way for a product to help better a life. For society to improve because of this invention?

And a lot of inventions and products have fully improved our lives. At the most basic sense, think about the invention of the internet, and how me and you are connecting right now. I think this stems to what our newest need may be. What is your biggest request that society is lacking now? I think my first request is the security of news and our data information. Now, if only we could curate an app to fix that problem all in one...

But, thinking to the future, I think the sky is the limit. People have the sweetest ideas of how to change the world. Consumers want their worlds to be changed. All we are waiting for is for someone to implement it.

The place my mind goes next is to the extravagant personalization features that we can implement. When you see an advertisement that is targeted at you, you are more inclined to buy that product, right? Isn’t that helping both the consumer and the seller? Yes, but with more personalization, it can extend to more than just product placements, or Netflix algorithms, or Spotify playlists for your generic targeted profile. I think the next step in this digital age is the personalization of content, influencers, products and more. Consumers want to be recognized and constantly thought about, so with more targeting and more personalization, won’t consumers be more inclined to share more, and thus buy more?

I think the future holds the possibility to integrate all of a users’ profiles, curating more direct and more accurate target buckets to categorize users, and thus send more direct and targeting methods around each aspect of a consumers lifestyle. Brand loyalties are related, and consumers love patterns. All we have to do, is figure out how to get the personalization to the next level and think about the way a consumers life can be altered to interpret these new targeting methods, so the consumer eventually can’t live without this product. I mean, if we can get someone to do our grocery shopping and delivery, who knows- maybe we will have to stop even making grocery lists.