Crafting readability

This week, I got to see the backend of a brand I have been following since its creation a few years ago- an online newsletter. The basis of this brand was to send subscribers a daily, free newsletter to their email inbox. All a user had to do was sign up, and read their email each morning.

Doesn’t that mission seem so simple. All a user has to do is read something sent to them, and they would have a day’s worth of news at their fingertips. I think that innovation and sense of purpose can change the world. Simplicity for a purpose.

But, the more I was thinking about it, I realized- everything is about read-ability. How easy the instructions are for users to follow will generate how they are able to subscribe. How easily a referral is dictated will generate if a user subscribes. And how well written and crafted the news is, will show if the subscriber stays or not.

And this made me realize, everything is about the way you craft it, but more importantly, everything depends on the way a message is interpreted. Each message has a way of providing importance to a user, if crafted correctly.

Is this beneficial, helpful, or maybe even dangerous for the new digital era? Since the takeover of digital communications, the ease with which news and information is shared is as easy as ever. Are sources or consumers alike going to begin to spread news for the sake of speed vs. intent? Are things now crafted with a less close eye, for the sake of generating more content at a higher speed? If users are so concerned with accuracy and relevance to them, how important can deliverance be?

The more people read content that is curated for them, that they can easily trust, the more people will begin to understand this new digital era and how easily readability is affected. The accuracy should come first, with the timeliness playing an important factor without costing the information.

A prime example of this could be related to the Kobe Bryant death news deliverance. When news sources provided misinformation about the passengers on his flight, the world stopped. Each moment that went by with people vying for correct and accurate information just showed how prevalent it is to be on time, accurate, and in the right tone of voice. Readers want their news to be explained in a voice that showcases the feelings- while maintaining transparency and non-biased opinions. But, all in all, readers want the truth, in a way that is crafted and packaged with all ties connecting the most accurate of information. Its about the packaged readability sent to the right users.